What is the best way to handle parking at events?
Assess capacity and options
First, find out how many parking spaces are available at your venue or nearby. Count them, including accessible spots. If the number is less than your expected attendance (roughly one car per 2–3 guests), you need overflow plans.
Options include nearby paid lots, street parking (check local rules), valet service, or shuttles from remote lots. For larger events, hiring a parking attendant company can keep traffic flowing and prevent chaos. Costs vary widely: attendants might run $25–$50 per hour, and valet can be $5–$15 per car.
- Count on-site spaces, including accessible
- Identify nearby paid or free lots
- Check street parking regulations and permits
- Consider valet or shuttle for 100+ guests
- Arrange signage and lighting for evening events
Communicate and manage traffic flow
Tell guests in advance where to park. Include a map or clear directions in your invitation or event page. Use signs at the venue to direct cars to the right lot or entrance. If you're using a shuttle, post the schedule prominently.
On the day, have staff or volunteers guide cars, especially at arrival and departure peaks. Designate drop-off zones for rideshares and taxis. For events with alcohol, encourage ridesharing or offer a shuttle to reduce drinking and driving risks.
Common mistakes
- Assuming guests will figure out parking on their own, leading to congestion and late arrivals.
- Not checking local parking rules, which can result in tickets or towing for your guests.
- Forgetting to plan for accessible parking and drop-offs for guests with mobility needs.
