What is the best way to get more bookings?
Focus on past clients and referrals
Your past clients are your best source of new bookings. After each event, ask for a testimonial and a referral. A simple email a few weeks later asking if they know anyone planning a similar event can work well. Consider offering a small incentive, like a discount on a future booking, for successful referrals.
Venues that track where their bookings come from often find that word-of-mouth and repeat business make up a large share. Make it easy for happy clients to refer you by providing them with a short blurb and photos they can share.
- Send a thank-you note and ask for a review after every event.
- Offer a referral discount for both the referrer and the new client.
- Keep a simple database of past clients and check in periodically.
- Partner with local vendors (caterers, planners, photographers) for cross-referrals.
Improve your online visibility
Most people start their venue search online. Make sure your website and listings on platforms like Google Business Profile, WeddingWire, and The Knot are complete and up to date. Use high-quality photos and detailed descriptions. Respond to all inquiries within 24 hours—speed matters.
Collect and display reviews. A steady stream of recent, positive reviews can significantly boost your ranking on search results and give potential clients confidence.
- Claim and optimize your Google Business Profile.
- List on niche platforms relevant to your event types (weddings, corporate, etc.).
- Use professional photos that show your space in different setups.
- Ask for reviews after each event and respond to them.
Common mistakes
- Thinking that just being listed on a platform will bring bookings; you need to actively manage your profile and respond quickly.
- Ignoring past clients after the event; they are a key source of repeat and referral business.
- Not asking for reviews or referrals because you assume clients will do it on their own.
